Creative Beer Websites 24-Pack Series:
1/24: Driftwood Brewery from British Columbia. Design by Hired Guns Creative
What’s in a name? Free beer — if your name happens to be Miller.
Legal-drinking-age consumers with the first, middle or last name Miller will receive a gift card equivalent to the cost of a case of Miller Lite so they can enjoy a little Miller Time with their friends.
Consumers located in, or willing to travel to, any of nine cities hosting special “It’s Miller Time On Us” events across the country can show their legal state ID with their first, middle or last name of Miller to pick up their $25 It’s Miller Time gift card. “It’s Miller Time On Us” kicks off this week in Philadelphiaand then continues in Charlotte, Las Vegas, Pittsburgh, Chicago, Cincinnati, Indianapolis,Milwaukee and Phoenix throughout June and July. Gift cards are limited to one per person and must be collected within the designated hours for the event.
“Miller Time is all about those moments when you’re hanging out with your real friends and enjoying the great taste of Miller Lite,” said Ryan Reis, senior director of marketing for Miller Lite. “Because Miller Time starts with Miller, we decided to give some Miller Lite to our namesakes to share with their friends. As the sixth most common last name in America*, we know there are a lot of Millers ready to celebrating Miller Time on us. And if you’re not a Miller, grab your friends who are and bring them to one of our events.”
“It’s Miller Time on Us” events are scheduled as follows (all times local):
- Las Vegas – June 29, 1-5 p.m., poolside at The Palms
- Charlotte – July 11, 5-8 p.m., EpiCentre
- Milwaukee – July 13, 3-6 p.m., Miller Visitor Center
- Cincinnati – July 17, 5-8 p.m., Holy Grail Tavern & Grille
- Chicago – July 20, 4-7 p.m., location TBD (watch Facebook.com/MillerLite for updates)
- Philadelphia – July 24, 4-7 p.m., XFINITY Live! Philadelphia
- Pittsburgh – July 24, 4-7 p.m., Station Square
- Phoenix – July 27, 3-6 p.m., Coach & Willie’s
- Indianapolis – July 28, 1-4 p.m., Georgia Street (Pennsylvania Street to Capitol Avenue)
The Spin Tab concept is a simple improvement based on current can packaging that identifies one consumer’s drink from another. Each beverage can is provided with a color ring painted on the top and the consumers can point to their favorite color by spinning the tab. The selected color can be seen through the hole in the top of the tab and provide distinction between different drinks at parties and at bars. Designer Zhongren Zhang says the ring can be extended to different designs including mood icons, nations or rival team logos.
“the perfect beer calls for the perfect bar”
As part of the beer brand’s larger ‘Open Your World’ campaign, the Heineken ‘The Switch’ ad demonstrates just how drinking a great beer can transform everything around you.
Ad Agency @DDB_Worldwide spend $160k creating fictional #craftbeer brand@EthelsBrew for elaborate marketing stunt.
Original post from: Popflys
Advertising 101: Manly is Hard to Portray
We’ve all laughed at one or two American beer commercials that ran during the superbowl in our years of existence.
What we thought was a great idea, what we thought was manly, fuck, what we thought was a great beer commercial has just been halted.
Publicis Mojo of Australia just fucked everything up in the most incredible way. I’ll have to say this though: Publicis needs to up their web game. All of their child agencies have terrible sites.
But let’s let that one go and replay this shit a few times.
New idea for Sixpack: Beer + Music + Recipes
This is a “house party in a box,” according to Dogfish Head’s Sam Calagione. That means that with a six-pack of the 750mL beer, you also get a vinyl record with tunes from Deltron 3030, and five beer-inspired recipes from the likes of Mario Batali, David Chang and more.
