Beer Marketing

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Sat, 24 Nov 2012 13:45:41 -0500

Creative Beer Websites 24-Pack Series: 2/24: Vedett brewery from...

Wed, 01 Aug 2012 13:42:20 -0400

Creative Beer Websites 24-Pack Series:

2/24: Vedett brewery from Belgium

Creative Beer Websites 24-Pack Series: 1/24: Driftwood Brewery...

Tue, 31 Jul 2012 11:42:21 -0400

Creative Beer Websites 24-Pack Series:

1/24: Driftwood Brewery from British Columbia. Design by Hired Guns Creative

What’s in a name? Free beer — if your name happens...

Mon, 23 Jul 2012 14:17:12 -0400

What’s in a name? Free beer — if your name happens to be Miller.

Legal-drinking-age consumers with the first, middle or last name Miller will receive a gift card equivalent to the cost of a case of Miller Lite so they can enjoy a little Miller Time with their friends.

Consumers located in, or willing to travel to, any of nine cities hosting special “It’s Miller Time On Us” events across the country can show their legal state ID with their first, middle or last name of Miller to pick up their $25 It’s Miller Time gift card. “It’s Miller Time On Us” kicks off this week in Philadelphiaand then continues in Charlotte, Las Vegas, Pittsburgh, Chicago, Cincinnati, Indianapolis,Milwaukee and Phoenix throughout June and July. Gift cards are limited to one per person and must be collected within the designated hours for the event.

“Miller Time is all about those moments when you’re hanging out with your real friends and enjoying the great taste of Miller Lite,” said Ryan Reis, senior director of marketing for Miller Lite. “Because Miller Time starts with Miller, we decided to give some Miller Lite to our namesakes to share with their friends. As the sixth most common last name in America*, we know there are a lot of Millers ready to celebrating Miller Time on us. And if you’re not a Miller, grab your friends who are and bring them to one of our events.”

“It’s Miller Time on Us” events are scheduled as follows (all times local):

Las Vegas – June 29, 1-5 p.m., poolside at The Palms
Charlotte – July 11, 5-8 p.m., EpiCentre
Milwaukee – July 13, 3-6 p.m., Miller Visitor Center
Cincinnati – July 17, 5-8 p.m., Holy Grail Tavern & Grille
Chicago – July 20, 4-7 p.m., location TBD (watch Facebook.com/MillerLite for updates)
Philadelphia – July 24, 4-7 p.m., XFINITY Live! Philadelphia
Pittsburgh – July 24, 4-7 p.m., Station Square
Phoenix – July 27, 3-6 p.m., Coach & Willie’s
Indianapolis – July 28, 1-4 p.m., Georgia Street (Pennsylvania Street to Capitol Avenue)

The Spin Tab concept is a simple improvement based on current...

Wed, 18 Jul 2012 13:54:33 -0400

The Spin Tab concept is a simple improvement based on current can packaging that identifies one consumer’s drink from another. Each beverage can is provided with a color ring painted on the top and the consumers can point to their favorite color by spinning the tab. The selected color can be seen through the hole in the top of the tab and provide distinction between different drinks at parties and at bars. Designer Zhongren Zhang says the ring can be extended to different designs including mood icons, nations or rival team logos.

“the perfect beer calls for the perfect bar” As part of the...

Thu, 05 Jul 2012 12:44:30 -0400

“the perfect beer calls for the perfect bar”

As part of the beer brand’s larger ‘Open Your World’ campaign, the Heineken ‘The Switch’ ad demonstrates just how drinking a great beer can transform everything around you.

Ad Agency @DDB_Worldwide spend $160k creating...

Thu, 28 Jun 2012 12:27:50 -0400

Ad Agency @DDB_Worldwide spend $160k creating fictional #craftbeer brand@EthelsBrew for elaborate marketing stunt.

Original post from: Popflys Advertising 101: Manly is Hard to...

Tue, 26 Jun 2012 15:00:52 -0400

Original post from: Popflys

Advertising 101: Manly is Hard to Portray

We’ve all laughed at one or two American beer commercials that ran during the superbowl in our years of existence.

What we thought was a great idea, what we thought was manly, fuck, what we thought was a great beer commercial has just been halted.

Publicis Mojo of Australia just fucked everything up in the most incredible way. I’ll have to say this though: Publicis needs to up their web game. All of their child agencies have terrible sites.

But let’s let that one go and replay this shit a few times.

New idea for Sixpack: Beer + Music + Recipes This is a...

Mon, 25 Jun 2012 15:01:27 -0400

New idea for Sixpack: Beer + Music + Recipes

This is a “house party in a box,” according to Dogfish Head’s Sam Calagione. That means that with a six-pack of the 750mL beer, you also get a vinyl record with tunes from Deltron 3030, and five beer-inspired recipes from the likes of Mario Batali, David Chang and more.

Just add ice, turn the handle and this cunning Japanese...

Thu, 21 Jun 2012 12:01:04 -0400

Just add ice, turn the handle and this cunning Japanese invention chills a can in 90 seconds.

Beer mug creates foam at the push of a button. Finally...

Wed, 20 Jun 2012 11:21:02 -0400

Beer mug creates foam at the push of a button.

Finally technology found a way to simulate clumsiness.

Will Paint For Beer: Beck’s New Art Labels BY LAURA...

Wed, 13 Jun 2012 17:59:49 -0400

Will Paint For Beer: Beck’s New Art Labels

BY LAURA NEILSON via @foodrepublic

More artsy than artisanal, Beck’s enlisted six independent artists to dress up its bottles with limited-edition labels—on sale now through the end of July at select retailers.

Collaborations with artists and graphic designers seems to be a pretty hot trend in label design these days, but this is no new concept for the brand. Beck’s has been promoting the work of artists on its bottles of suds for over 25 years now, including images by Andy Warhol, Damien Hirst, Yoko Ono and Jeff Koons.

This year’s diverse lineup of creative types includes balloon sculpture artist Willy Chyr, hyper-clever Miami conceptual artists Bert Rodriguez and Freegums, Geoff McFetridge — the designer and artist who masterminded one very cool video for the band OK Go! with over2,000 pieces of toast — and M.I.A., better-known for her Grammy-nominated music. Check out labels below.

ohrlyart: Trial task for advertising beruauer W20...

Wed, 13 Jun 2012 11:51:04 -0400

ohrlyart:

Trial task for advertising beruauer W20 ( www.w20.dk )

Identite & etikette design, for a restaurant, pub, brewery.

helloyoucreatives: Beer infused ice cream

Wed, 13 Jun 2012 09:35:44 -0400

helloyoucreatives:

Beer infused ice cream

Rugby Fans: Tackle this vending machine to get your...

Tue, 12 Jun 2012 17:02:16 -0400

Rugby Fans: Tackle this vending machine to get your beer.

Argentina is home to the most soccer fans in the world, but in the Salta Province, you’ll find die-hard rugby fans. To promote the Argentinean beer brand Cerveza Salta, creative agency Ogilvy created the Rugbeer vending machine, which has a built-in sensor that requires consumers to tackle the machine in order to receive their beverage.

advertisethe1960s: 1967

Thu, 07 Jun 2012 21:46:45 -0400

advertisethe1960s:

1967

Save your last beer with the Camoflager! Andes does it...

Thu, 07 Jun 2012 10:53:44 -0400

Save your last beer with the Camoflager! Andes does it again.

South American beer brand Cerveza Andes have come up with an invention to help prevent people from stealing your beer from your fridge. The Andes ‘Camoflager’ is available through the Cerveza Andes Facebook page, and comes in the forms of a butternut squash, a bowl of broccoli, a carton of milk or a loaf of mouldy bread, which conceals your can or bottle of beer.

New Belgium Brewing awesome multimedia marketing campaign New...

Fri, 01 Jun 2012 18:01:27 -0400

New Belgium Brewing awesome multimedia marketing campaign

New Belgium Brewing, the makers of Fat Tire Amber Ale, is kicking off the summer season by making its iconic bicycle the center of its advertising campaign. The brewery is asking its fans to tell their stories about their passion for the company’s signature beer and/or bike. The best ones will be used on product packaging, in store marketing displays and on the company’s website and social media platforms. As part of the campaign New Belgium will be giving away a total of 2,500 Fat Tire cruiser bikes.

Wisconsin Craft Brewer Finds Success with Viral...

Fri, 01 Jun 2012 12:01:13 -0400

Wisconsin Craft Brewer Finds Success with Viral Video:

Marketing budgets are tight for smaller craft brewers, but Wisconsin-based Stevens Point Brewery found success with a viral video that had the craft beer world buzzing this week. Titled “The End or The Beginning,” the video shows a couple navigating an apocalyptic scene to reach each other, where they embrace and share a Point Brewery Black Ale. The dark, cinema style video is not something typically seen in the craft beer segment and managed to capture consumers attention with more than 13,000 views this week.

Out of beer? Stay calm, help is on the way. #beerbulance from...

Fri, 01 Jun 2012 10:16:34 -0400

Out of beer? Stay calm, help is on the way. #beerbulance from @redbrickbrewing